第579期岭南学术论坛（管理学系列Seminar）

报告题目：Thinking about Novelty: Effects of Combinatorial Novelty and Comparative Novelty on Crowdfunding Success

报  告 人：Yan LIN（深圳大学，助理教授）

主  持 人：黄腾（中山大学岭南学院，助理教授）

时      间： 2021年5月7日（周五）下午14:30-16:30

地      点：岭南堂汪道涵会议室

语     言： 中文+英文

Abstract：

Recognizing the multi-dimensional nature of novelty, we examine two different dimensions of project novelty in the crowdfunding context. Combinatorial novelty captures the technological newness of product, while comparative novelty captures the project’s positioning relative to past launched projects. The use of both dimensions of novelty highlight the need for projects to appeal to both perceived novelty and familiarity of crowdfunders. Both measures can be calculated from the project’s description and can scale when comparisons are made across a large number of projects. Using data collected from Kickstarter, we show that both measures are associated with project funding performance. The two novelty measures also allow us to provide a more nuanced understanding of the performance impact of novelty. We find that project creators innovate through recombinatorial innovation – presenting ideas  previously not connected together. Both aspects of novelty are associated with better funding outcome: projects high in combinatorial novelty and projects with comparative novelty - similar to successful projects and distinct from failed projects - are favored by the crowdfunder community.

报告人介绍：

       2017年毕业于新加坡南洋理工大学（Nanyang Technological University）信息系統与营运管理理系，获博士学位。2018年加入深大微众金融科技学院（深圳南特商学院）。主要从事与管理信息系统相关的实证研究。研究兴趣包括商业分析(Business Analytics)、众筹(Crowdfunding)、社交网络(Social Network)、社交媒体(Social Media)、电子商务(e-commerce)、创业创新(Entrepreneurship and innovation) 等。曾在国际顶级会议如《Academy of Management Annual Meeting》、《Americas Conference on Information Systems》、《Pacific Asia Conference on Information Systems》等上发表论文。论文曾经获得2014年Academy of Management Annual Meeting最佳论文第二名 (OCIS 领域)。曾经担任《International Conference on Information Systems》、《Pacific Asia Conference on Information Systems》、《European Conference on Information Systems》、《Academy of Management Annual Meeting》、《Journal of Strategic Information Systems》、《Electronic Commerce Research and Applications》等国际会议会议及学术期刊的审稿人。

       欢迎感兴趣的师生参加！

       中山大学岭南学术论坛分经济、金融和管理三个系列，是定期邀请国内外优秀学者前来开展学术交流的平台。每系列每个月定期举办2-3次。目前已经成功举办多期，并得到了各界的高度评价。