Customized Programmes

 

Introduction

"Doing Business in China" is a program developed by Lingnan (University) College, Sun Yat-sen University, aiming to provide participants direct access to the challenging business environment in China---one of the world’s biggest economies.

Varying from 3-10 days, the program is designed for MBA/EMBA students from overseas business schools and can be customized to satisfy the needs of different groups. It combines a series of lectures in understanding China, its different region’s economic situation, Chinese marketing strategies, Chinese culture and its impact on management, foreign direct investment, business law and practices in China, and other issues facing China in the trend of Globalization. Through company visits and interaction with their management team, participants will gain first-hand knowledge of the business practices of local and international corporations, and therefore form their own conceptions of Doing Business in China.

In the last few years, Lingnan (University) College has organized various programs for Lancaster University Management School (UK), Waikato Management School (New Zealand), MIB School of Management (Italy), Rotterdam School of Management (the Netherlands), WU Executive Academy at Vienna University of Economics and Business (Austria), Carlson School of Management at the University of Minnesota (USA) and other business schools.

 

Location

We are located in Guangzhou (also known as Canton), the capital city of Guangdong Province, the richest province in the country.

  • Close to Hong Kong (around 1.5 hours by train) and Macau (around 2 hours by bus)
  • Host of China Import and Export Fair (Canton Fair): China's largest trade fair of the highest level, of the most complete varieties and of the largest attendance and business turnover

 

Contents

Lectures

Lingnan (University) College enlists a dynamic faculty team dedicated to sharing with participants their extensive experiences in academics and industry.

The integrated English-taught lectures give exposure to the development of China and build awareness of China’s situation in different dimensions: economics, marketing, management, culture, business law and other topics. It helps to understand the dynamics of the environment and challenges for business development in China.

Subject to change

Sample Modules

Sample Topics

Module 1: China Economics
  • The Pan PRD and Guangdong Economy
  • Is China Still on Its Golden Growth Path?
  • Foreign Direct Investment in China
  • Global Strategy-A Chinese Perspective
  • Chinese Company Export Competitiveness
  • Chinese Enterprises in the World Market
  • China’s Economic Transition and Open Door Policy

Module 2: Marketing in China
  • When Fork Meets Chopsticks-An Understanding of Chinese Consumer Markets
  • Chinese Consumer Decision Making

Module 3: Manufacturing and Supply Chain Management in China
  • Manufacturing in China
  • Broad Trends of Global Transformation and China’s Role
  • Operations in China
  • Chinese Entrepreneurship

Module 4: Chinese Culture and Management
  • Understanding Some Key Chinese Concepts and Their Impact on Management
  • A Snapshot on China's Business Environment and Corporate Management
  • Some Management Issues on Multi-National Enterprises in China
  • Management Reform of State-owned Enterprises in China: A Macro Perspective

Module 5: Regulatory and Ethics Issues
  • Protection of Intellectual Property in China
  • Doing Business in China: the Legal Environment
  • Legal Vehicles to Develop, Operate and Manage Your Business in China
  • Labor Issues in China
  • Protection of Private Property in China
  • Business Ethics Issues in China

 

 

Company Visits

The program includes industrial visits to the local and International companies in the region. Participants have the chances to meet and discuss face-to-face with the corporation’s management team for experience sharing and networking. They will be exposed to the real business practices in local Chinese companies or multi-national companies and be able to develop their cross-cultural awareness and management techniques.

Cultural and Leisure Activities

Lingnan (University) College also provides customized cultural activities for participants on request, including orientation, welcome dinner, city tour, cultural visits and others.

•    Orientation

•    Welcome Dinner

---Meet, communicate and develop social networks with your counterparts at Lingnan (University) College

•    City Tour and Cultural Visit

--- Experience the beauty and diversity of the culture, people and landscape, and explore the historical stories of the city