第601期岭南学术论坛－经济学系列Seminar－Endogenous Prominence and Consumer Confusion

第601期岭南学术论坛（经济学系列Seminar）

报告题目：Endogenous Prominence and Consumer Confusion

报  告 人：Yiquan Gu（University of Liverpool, Reader）

主  持 人：侯晨雪（中山大学岭南学院, 助理教授）

时      间：2022年1月7日（周五）下午14:30-17:00

地      点：岭南堂汪道涵会议室

语      言：中文+英文

Abstract:

We study the relationship between strategic obfuscation and endogenous prominence in a duopoly. The firms make investments which determine their relative prominence, prior to competing in price frames and then in prices. Both frame differentiation and frame complexity may lead to consumer confusion. The equilibrium pattern depends on the interplay between the levels of prominence and consumer confusion. Prominence obtains endogenously and, for a wide range of parameters, there is maximal obfuscation in any pure-strategy equilibrium of the prominence game. Consumer protection which reduces the share of confused consumers might benefit both the consumers and the firms.

报告人介绍：

Dr Yiquan Gu is Reader in Economics at the University of Liverpool Management School. Yiquan is a specialist in Industrial Economics and Game Theoretical modelling, with a particular focus on firm strategy, market efficiency and competition policy in the digital age. He has published a wide array of academic papers in leading journals in industrial economics as well as internationally reputable interdisciplinary outlets. Yiquan has conducted research for a wide range of funders including the Economic and Social Research Council, the Ministry of Housing, Communities and Local Government, and charitable organizations.

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        中山大学岭南学术论坛分经济、金融和管理三个系列，是定期邀请国内外优秀学者前来开展学术交流的平台。每系列每个月定期举办2-3次。目前已经成功举办多期，并得到了各界的高度评价。