岭南学术论坛－经济学系列Seminar－Is the American Soft Power a Casualty of the Trade War? Evidence from the US Movie Viewership in China

第604期岭南学术论坛（经济学系列Seminar）

报告题目：Is the American Soft Power a Casualty of the Trade War? Evidence from the US Movie Viewership in China

报  告 人：唐立鑫（暨南大学经济与社会研究院 副教授）

主  持 人：申广军（中山大学岭南学院 副教授）

时       间：2022年3月11日（周五）下午 14:30-17:00

地       点：MBA楼902

语       言：中文+英文

摘要：

The US trade war against China in 2018--2019 can either enhance or diminish the US soft power in China, depending on whether it is recognized as legitimate by Chinese citizens. We study how the viewership of US movies—an important element of the US soft power—is affected by the trade war, utilizing variations across Chinese cities in the exposure to the Trump tariffs. We find a significant reduction in US movie revenue in regions more exposed to the Trump tariffs, but no corresponding reduction in the consumption of non-US movies. This is corroborated by a decline in online search for US movies, US tourist destinations, and US branded sports shoes. The aversion to US movies appears to persist at least to 2021. The effect is somewhat milder for more affluent people.

报告人简介：

        暨南大学经济与社会研究院长聘副教授。研究兴趣国际贸易、宏观经济与发展，在Journal of Development Economics、Journal of Economic Behavior & Organization、Journal of Human Resources、Journal of International Economics、Review of Economic Dynamics等英文权威期刊发表论文多篇，主持国家自然科学基金一项。

        欢迎感兴趣的师生参加！

        中山大学岭南学术论坛分经济学和金融学两大系列，是定期邀请国内外优秀学者前来开展学术交流的平台。每系列每个月定期举办2-3次。目前已经成功举办多期，并得到了各界的高度评价。