Tony Haitao Cui

Assistant Professor 
Marketing/Logistics Management
3-225 CarlSMgmt
tcui@umn.edu

CHMB 5808 Strategic Marketing

B. Eng., 1998
Fluid Machinery and Fluid Eng.
Tsinghua University

B. Eng., 1998
Industrial Engineering
Tsinghua University

IMBA, 2000
International Business
Tsinghua University

MA, 2002
Operations and Information Management
Wharton School, University of Pennsylvania

"Reference-Dependence in Multi-Location Newsvendor Models: A Structural Analysis," Teck-Hua Ho, Noah Lim, and Tony Haitao Cui, forthcoming, Management Science.

"Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research," Robert J. Meyer, Joachim Vosgerau, Vishal Singh, Joel E. Urbany, Michael I. Norton, Tony Haitao Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell, and Barbara E. Kahn, forthcoming, Marketing Letters.

"The Length of Product Line in Distribution Channels," Yunchuan Liu and Tony Haitao Cui, Marketing Science, May-June 2010, 29(3) 474-482.

"A Price Discrimination Model of Trade Promotions," Tony Haitao Cui, Jagmohan S. Raju, and Z. John Zhang, Marketing Science, September-October 2008, 27(5) 779-795.

"Fairness and Channel Coordination," Tony Haitao Cui, Jagmohan S. Raju, and Z. John Zhang, Management Science, August 2007, 53(8) 1303-1314.

"The Rise of Power Retailers in China and Manufacturers' Counter Strategies," Z. John Zhang and Tony Haitao Cui (2006), PKU Business Review (in Chinese), Vol. 24, No. 4, p. 96-99.

• Competitive strategy
• Pricing
• Trade promotions
• Distribution channels
• Behavioral economics

• "When Acquisition Spoils Retention: Selling Direct vs. Delegation Under CRM," Yan Dong, Yuliang Yao, and Tony Haitao Cui (equal authorship) Management Science (forthcoming) appendix.
• "Reference-Dependence in Multi-Location Newsvendor Models: A Structural Analysis,” Teck-Hua Ho, Noah Lim, and Tony Haitao Cui (equal authorship) Management Science, 56(11) 1891-1910 (November 2010).
• "The Length of Product Line in Distribution Channels,” Yunchuan Liu and Tony Haitao Cui (equal authorship) Marketing Science, 29(3) 474-482 (May-June 2010).
• "Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research," Robert J. Meyer, Joachim Vosgerau, Vishal Singh, Joel E. Urbany, Michael I. Norton, Tony Haitao Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell, and Barbara E. Kahn, Marketing Letters, 21(3) 301-315 (September 2010).
• "A Price Discrimination Model of Trade Promotions," Tony Haitao Cui, Jagmohan S. Raju, and Z. John Zhang, Marketing Science,27(5) 779-795 (Sept/Oct 2008). 
• "Fairness and Channel Coordination," Tony Haitao Cui, Jagmohan S. Raju, and Z. John Zhang, Management Science, 53(8) 1303-1314 (August 2007).  
• "The Rise of Power Retailers in China and Manufacturers' Counter Strategies," Z. John Zhang and Tony Haitao Cui, PKU Business Review (in Chinese), Vol. 24, No. 4, p. 96-99 (2006).