Discovery at Carlson·40 How Voting and Elections Impact Conspiracy Beliefs

How Voting and Elections Impact Conspiracy Beliefs
While there's no shortage of research as to why conspiracy theories develop, there's been little study on what might cause them to fade.

Professor Kathleen Vohs explores in this new research, “Do Voting and Election Outcomes Predict Changes in Conspiracy Beliefs? Evidence from Two High-Profile U.S. Elections,” published in the Journal of Experimental Social Psychology.
Vohs, Land O’Lakes Professor in Marketing and Distinguished McKnight University Professor, along with Carlson PhD student Sangmin Kim and colleagues, used the 2020 U.S. Presidential election and 2021 Georgia Senate runoff as test cases. The team surveyed adults to see if they voted in the races and if their preferred candidates won or lost. Exploring both facets—voting and election results—allowed researchers to explore different psychological motives. Their findings suggest that voting can satisfy the need to feel a sense of control. And if the election turned out as hoped? That confirms they were right to support their party or candidate.
The researchers found that conspiracy beliefs diminished mainly when people’s preferred candidate won, especially so among people who voted. Vohs suggests people’s sense that they have control over important outcomes in their life and the sense that others share their political ideology can potentially serve as antidotes to conspiracy theories.
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