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Carlos Torelli Assistant Professor |
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Course |
CHMB 5806 Marketing Management |
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Education |
DBA, 2007 MBA, 1997 Master in Business Engineering (With Honors), 1993 Bachelor of Civil Engineering, 1986 |
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Major Publications |
"Extending Culturally Symbolic Brands: A Blessing or a Curse?" Torelli, Carlos J. & Rohini Alhuwalia Journal of Consumer Research (in press). "Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts," Torelli, C. J., Basu-Monga S. & Kaikati, A. Journal of Consumer Research (in press). "The Impact of Power on Information Processing Depends on Cultural Orientation," Torelli, Carlos J., & Shavitt, Sharon, Journal of Experimental Social Psychology (in press). "Cultural Meanings of Brands and Consumption: A Window into the Cultural Psychology of Globalization." Torelli, Carlos J., & Cheng, Shirley Y. Y., Social and Personality Psychology Compass (in press). "Horizontal and Vertical Individualism and Collectivism: Implications for Understanding Psychological Processes." Shavitt, S., Torelli, C. J., & Reimer, H. in Advances in Culture and Psychology: Volume 1, (Ed.) Gelfand, M., Chiu, C. Y., & Hong, Y. Y. Oxford University Press (November 2010). "Culture and Concepts of Power" Torelli, C. J. & Shavitt, S. Journal of Personality and Social Psychology (October 2010). "'Fish Out of Water': Understanding Decision Making And Coping Strategies As Second Language Consumers Through A Situational Literacy Perspective." Viswanathan, M., Torelli, C. J., Yoon, S., & Reimer, H. Journal of Consumer Marketing (2010). "Intersubjective Consensus and the Maintenance of Normative Shared Reality," C. Wan, C. J. Torelli, and C-Y. Chiu, Social Cognition (June 2010). "Undertanding the Influence of Literacy on Consumer Memory: The Role of Pictorial Elements," Madhubalan Viswanathan, Carlos J. Torelli, L. Xia, and R. Gau, Journal of Consumer Psychology (July 2009). "Identity-Based Motivation: Constraints and Opportunities in Consumer Research," Sharon Shavitt, Carlos J. Torelli, and J. Wong, Journal of Consumer Psychology (July 2009). "Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets," Carlos J. Torelli and Andrew Kaikati, Journal of Personality and Social Psychology (January 2009). "Cross-Cultural Consumer Psychology," Sharon Shavitt, A.Y. Lee, and Carlos J. Torelli, in M. Wanke (ed.), Social Psychology of Consumer Behavior (forthcoming). Part of the Frontiers of Social Psychology Series edited by Kruglanski and Forgas. |
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Expertise |
· Global branding · Cross-cultural consumer behavior · Self-regulation · Persuasion |
