线上公开课邀请 | 全球视野下的商业新篇章：国际扩张的挑战与机遇

CHEMBA Webinar 中山大学-明尼苏达大学EMBA公开课

Join Bodo Schlegelmilch, Professor Emeritus at WU Vienna, Austria, and fellow China Executive MBA alumni and students for a presentation on navigating international expansion.

Bodo Schlegelmilch

维也纳经济商业大学院长,全球营销战略教授

Professor Emeritus at WU Vienna, Austria, and Bualuang ASEAN Chair at Thammasat University, Thailand. His career began at Deutsche Bank and Procter & Gamble before transitioning into academia. He was also Founding Dean of the WU Executive Academy and Editor of the Journal of International Marketing.

Navigating International Expansion: Selected Challenges and Pitfalls

Expanding into international markets offers significant opportunities for companies, but it also presents a unique set of challenges. This webinar begins with an overview of key macroeconomic trends related to Chinese businesses operating abroad. Next, we will focus on common pitfalls that companies encounter during their international expansion and explore strategies to mitigate these risks. Subsequently, insights from the successes and challenges of two Chinese companies are reviewed.

Participants will have the opportunity to share their own experiences, engage in discussions, and ask questions. The webinar will conclude with a networking session, providing time for CHEMBA alumni to reconnect and catch up on personal matters.

拓展国际市场对公司来说是个巨大的机遇，但同时也带来了一系列独特的挑战。这个公开课会首先会概述与中国企业海外运营相关的主要宏观经济趋势，接着会聚焦在公司在国际扩张过程中常见的挑战与陷阱，并探讨减轻这些风险的策略，最后，我们会回顾两家中国公司成功和挑战的经验。

参与者将有机会分享自己的经历，参与讨论，以及提问。本次课程最后会有一个交流环节，为CHEMBA校友提供互相交流的时间。

Time  

8:00 p.m. (China Standard Time)    September 25, 2024

Zoom Webinar