校友快讯:中国视听精品齐聚戛纳 广东广播电视台这档节目获力推

CHEMBA20班刘静Ally

发布人:余曙暑

4月17日至4月19日,第60届春季戛纳电视节(MIPTV 2023)在法国戛纳隆重举办。中国展团携多部优质视听节目强势回归MIP线下市场,让世界听到更多中国故事,推动中华文化走向国际。

 

 

拓展多维版权业务 让中国声音传得更远

 

此次中国展团推荐的节目中,电视剧《谯国夫人》(原名:《冼夫人传奇》)的推广展台吸引了不少海外参展商驻足。这档由广东广播电视台、茂名市委宣传部、北京光兆大地传媒有限公司联合制作的古装史诗剧。该剧主要讲述的是被周恩来总理誉为“中国巾帼英雄第一人”的冼英(即冼夫人)一生的传奇故事,其爱国、团结、和谐、为民等精神内涵与社会主义核心价值观高度契合,是深入开展社会主义核心价值观教育的生动题材,是岭南文化的重要组成部分。该剧将于2023年4月27日21:30在CCTV8经典剧场开播,全剧共35集。

 

 

广东网络广播电视台刘静是《谯国夫人》(原名:《冼夫人传奇》)推广负责人,她表示,近年来我们的版权业务从单一节目版权销售逐渐转向版权内容全媒体传播综合服务;客户在了解剧集的同时,也会从全媒体内容创作、渠道推广运营等方面研判剧集的市场潜力。

 

加大海外节目引进 助力推动文化互鉴

 

中华文化自古以来都是一种极具包容性的文化,这种包容不仅仅是对外来文化的相互尊重,更多的是在尊重基础上的借鉴和吸收。

作为世界规模最大的视听和数字内容市场展,国外多部优秀电视剧、纪录片等视听节目均在此次电视节中亮相。刘静向全球观众展示南派文化的独特魅力的同时,也肩负着挖掘国外优秀视听节目的重任。

 

 

适逢粤港澳大湾区、深圳先行示范区“双区”和横琴、前海、南沙三个平台建设的重大历史机遇,广东广播电视台计划以“一带一路”沿线国家、地区为重点,推进国外优秀电视剧和纪录片的引进工作,为中国观众带来高品质、国际化的精彩内容,实现多元文明互促发展。

风劲帆满海天阔,扬帆远航正当时。广东广播电视台将以此次戛纳电视节为契机,不断拓展内容版权业务,牢牢抓住传播渠道的主动权,坚定不移推进文化自信自强。

 

About Ally LIU

广州南广文化传播有限公司高级版权商务经理

CHEMBA20班校友 刘静Ally

 

It is a life blessing to have the CHEMBA journey. I am first very thankful for all the friendship I have made in the past 18 months. Our professors/instructors are always very helpful to answer our questions and willing to provide suggestions to our learning and our career. All the staffs in CHEMBA program are trying their best to make sure we have a fruitful and smooth journey in this uneasy period. And I am more than grateful to meet my CHEMBA 20 classmates. We have learned from each other in the past 18 months from course knowledge, career advice sharing and even to healthy lifestyle. I always say that to my professors when a course is done, and now it may be the time to my fellow classmates and the amazing CHEMBA staffs as well, “This is not the end of our relationship, it is the beginning of our relationship.” We will continue learning and supporting each other like how we did in the past 18 months. And it is always valuable to learn with a group of peers that have the same passion to innovate and contribute to the everchanging business world.

As a member of CHEMBA 20, we started our education journey in the beginning of the pandemic period. I thought the world would be better in two years’ time. Now it is close to end of the journey, we have already received the world’s most effective business education and have systematic training of the up-to-dated global business through CHEMBA program. And the challenges ahead are still tougher than ever before. While we were working with our GTP teammates, I realized many of us are facing pandemic, uncertain political situation, war, and recession at the same time. War and pandemic are extremely hard for everyone as many people even lose important people of their life in this period. I believe all of us are having extremely difficult time in the past 18 months. But what I also learned from my peers, CHEMBA staffs, instructors and alumnus is that we never stop challenging ourselves, seeking for improvement and making contributions to our society. 

I believe we will stay the same in all different kinds of situations, and our experience, knowledge, passion and vision would contribute better to our society, our industry and to our beloved.

转载:广东台触电新闻