Curriculum: CHMB5810 International Business Environment
CHEMBA Course
12月的安排比较紧凑，GTP、IBE和MA课赶课，除此之外，还有上个月的ITM和IHRM期末大作业，让CHEMBA 20班在这个冬天非常忙碌。
今年IBE（International Business Environment）课程被安排在工作日晚上，尽管大家白天都有工作要忙，但仍能准时参加晚上的线上课，精神感人。
课程介绍：全球化和数字时代的技术发展为管理者创造了新机会，他们通过获取资源和服务全球市场来寻求增长和利润。与此同时，在一个企业需要面对外来冲击的环境下，跨文化与跨国管理也带来了挑战。IBE课程探讨了在联系日益密切但同时又日益分裂的世界中，管理跨境活动所涉及的战略、组织形式和文化挑战。我们现处于前所未有的局势变动时期，加上新冠疫情的持续带来了一系列挑战。各国已经关闭了边界，但也从未如此相互依赖来应对共同的威胁。
课程的内容主要包括七大模块：1. 全球化现象：神话与现实；2. 企业为什么需要从事（或不从事）国际业务；3. 如何适应全球化：企业国际化时使用的策略；4. 企业如何通过选择国家/地区、产品和进入模式来建立全球影响力；5. 企业如何诊断和应对文化挑战；全球化成功所需的心态和文化悟性；6. 企业如何组织/协调以利用国际/全球存在的战略利益；7. 企业如何通过全球团队进行跨境合作。
给大家上IBE课程的是明大爱笑的Svjetlana Madzar老师，老师每节课都会系上不同的美丽的丝巾，据此推测应该是位非常热爱生活。由于时差问题，老师需要连续三个工作日早上6:00开始上课，即使这样，课堂依然非常有吸引力。
——唐锦珂 课程助教 中山大学岭南学院金融学在读博士
CHEMBA Sharing
The IBE course starts at 6:00am in US time zone. Prof. Svjetlana Madzar always joined ZOOM meeting 15minutes in advance to get well prepared, I am very impressed with her professional image and nicely smile.
Throughout the course, Professor have shared to us with many typical examples of multinational enterprises and also provided us with many group discussion opportunities. In my own working perspective, the international business environment is a very important factor and I’ve learned a lot throughout these cases, such as “Mindray”, “HC knows best”, “draw our O-chart” etc.
Moreover, I would like to share the following three quotes from the case “interview with Sam Hsu” which I was encouraged. “Be clear of your motivation and focus on your purpose.” “Build the share creation value.” “Always learning.”
—— 屈致远Jerry, CHEMBA20
Messages from Professor
“I have truly enjoyed our time together and have learned a great deal from you from Assignment 1, as well as your valuable comments. Thank you especially to those of you who shared your rich experience and enabled a wonderful learning experience for your classmates.
In spite of the current bleak situation regarding Covid 19, I am still hoping to see you all here in Minneapolis before too long.
Sincere regards to all of you and best wishes for 2022 and Chinese Lunar year! I leave you with a picture taken a few years ago on a sunny January day (no need to give you the location :-)).”
—— Prof. Svjetlana Madzar, CSOM
