岭南学术交流会(商务管理系)

发布人:李义华 发布日期:2019-11-21
活动时间
-
活动地址
岭南堂林植宣会议室

报告题目:Gender-Based Operational Issues Arising from On-Demand Ride-Hailing Platforms: Safety Concerns and System Configuration

报  告  人:汤艳丽香港理工大学 博士生)

主  持  人:徐佳焱(中山大学岭南学院 助理教授)

时       间:2019年11月26日(周二)上午10:00-11:30

地       点:岭南堂林植宣会议室

语       言: 英文+中文

 

Abstract:

A critical problem associated with ride-hailing platforms is safety for female users (riders and drivers). One way to resolve or at least alleviate this problem is to migrate from the commonly adopted gender-neutral “pooling” system that matches riders with drivers without considering gender to a “hybrid” system with a female-only option. In this paper, we make an initial examination of how female users’ safety concerns affect the system configuration of ride-hailing platforms and how migrating to a hybrid system affects the system performance. First, we show that in a pooling system, the marginal improvement in the platform’s profit increases with the safety confidence on the rider demand side but diminishes with the safety confidence on the driver supply side. Therefore, platforms should improve female riders’ safety confidence as much as possible while ensuring that female drivers’ safety confidence is sufficiently high. Interestingly, we demonstrate that increasing driver safety confidence may not lead to more female riders joining the pooling system. We find that in a hybrid system, flexibility should not be fully granted to female drivers because it can jeopardize the efficiency of the system. A comparison of the equilibrium outcomes associated with pooling and hybrid systems reveals that when safety concerned female users’ safety confidence falls to certain levels, switching from a pooling system to a hybrid system can result in a win-win outcome on the two most important goals, increasing the accessibility for safety-concerned female users and improving the platform’s profitability, although male and safety-unconcerned female users might be worse off.

 

报告人介绍:

        汤艳丽是香港理工大学商学院航运物流系博士生。 在进入香港理工大学之前,她在西南财经大学经济信息工程学院和中山大学岭南学院分别获得管理学学士和硕士学位。她的研究兴趣在于策略型消费者的排队行为和供应链管理。研究成果发表在Operations Research Letters期刊。并有若干工作论文在Manufacturing & Service Operations Management 评审中及Productions and Operations Management修改中。她曾获得2019生产运作管理学会中国分会最佳学生论文三等奖。

 

 

 

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