第507期岭南学术论坛(管理学系列Seminar)

发布人:李义华 发布日期:2018-10-09
活动时间
-
活动地址
MBA楼201室

报告题目:Digital Piracy and Quality Disclosure

报 告 人:弋泽龙(深圳大学  助理教授)

主 持 人:徐佳焱(中山大学岭南学院   助理教授)

时     间: 20181012日(周五)下午2:30-4:00

地     点: MBA201

语     言中文+英文

 

摘要

We investigate how a firm selling a newly developed digital product is affected by piracy in terms of pricing, quality disclosure strategy and profitability.  We consider a monopolistic digital-good firm and the quality of its product is unknown to prospective customers. The firm can choose to disclose the quality information at a nonzero fixed cost to resolve the quality uncertainty confronting consumers.  We unexpectedly find that, in equilibrium, the firm's profit may strictly decrease with the difficulty or cost of pirating when the true product quality is not too high such that the firm will choose not to disclose quality information. This is because, with higher piracy cost, the firm has more incentives to disclose the quality and, as a result, rational customers' quality belief conditional on nondisclosure is lower, which leads to a lower profit the firm can obtain.  We further extend our model in several aspects.  Related managerial implications are discussed.

 

 

个人简介:

        弋泽龙,深圳大学经济学院交通经济与物流管理系助理教授,博士毕业于香港科技大学商学院,主要从事消费者行为、市场营销、供应链管理、信息经济学等相关研究工作。已经在Production and Operations ManagementDecision SciencesOMEGAInformation and Management等期刊发表论文,主持国家自然科学基金和广东省自然科学基金等科研项目,多次担任Manufacturing & Service Operations ManagementProduction and Operations ManagementOMEGAInternational Journal of Production Economics等期刊匿名审稿人。

 

 

 

 

 

        欢迎感兴趣的年轻老师和博士生参加!

        中山大学岭南学术论坛分经济、金融和管理三个系列,是定期邀请国内外优秀学者前来开展学术交流的平台。每系列每个月定期举办2-3次。目前已经成功举办多期,并得到了各界的高度评价。